This is the most widely used Hospitality marketing book where it is a comprehensive and innovative choice for managerial and practical world. Building through the expertise of the authors, it uses an integrative approach to discuss major marketing decisions related to hospitality that marketing managers have to face in today’s global marketplace.
The information provided in the book is very well organized where it also offers examples and exercises from well-known companies. If you are really want to understand marketing for tourism, this book is for you.
Video cases, chapter examples and marketing highlights provided in the book shows real people and companies and demonstrate how marketing impacts every member of the business.