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Marketing Tourism Destinations: A Strategic Planning Approach Review

Marketing Tourism Destinations: A Strategic Planning Approach by Ernie Heath and Geoffrey Wall provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe.

This interesting book not only contains a formula for strategic tourism planning but also brings the readers into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

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Founder of Travel & Fly. Dreams to travel all around the world and meets various cultures, people and attractions! Visit my personal blog at AloneinHome.com.

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